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Dr. DEBORA DHANYA A

Speciliazation: Management
Qualifications: MBA, PhD
Campus: BANGALORE KENGERI CAMPUS

Educational Details

  • PhD 2019

    PhD

    Vellore Institute of Technology

  • PG 2013

    MBA

    Jain University

  • Degree 2011

    BBM

    Bangalore University

  • 2023

    Date Of Publication: 16-May-2023

    Name of Journal: International Journal of E-Business Research (IJEBR)

    Volume No/Issue No/Page No: 19/1/1 - 22

  • 2022

    Date Of Publication: 30-Apr-2022

    Name of Journal: International Journal of Early Childhood Special Education (INT-JECSE)

    Volume No/Issue No/Page No: 14/3/2837 - 2850

  • 2020

    Date Of Publication: 13-Feb-2020

    Name of Journal: Management Review Quarterly

    Volume No/Issue No/Page No: 7/1/41 - 90

  • 2019

    Date Of Publication: 20-Dec-2019

    Name of Journal: International Journal of E-Services and Mobile Applications

    Volume No/Issue No/Page No: 11/4/39 - 55

    Date Of Publication: 10-Dec-2019

    Name of Journal: International Journal of Advance and Innovative Research

    Volume No/Issue No/Page No: 6/4/40 - 47

  • 2018

    Date Of Publication: 28-Sep-2018

    Name of Journal: Pertanika J. Soc. Sci. & Hum.

    Volume No/Issue No/Page No: 26/3/1971 - 1993

    Date Of Publication: 05-Aug-2018

    Name of Journal: International Journal of Pure and Applied Mathematics

    Volume No/Issue No/Page No: 118/18/4449 - 4467

    Date Of Publication: 15-Mar-2018

    Name of Journal: Journal of Advanced Research in Dynamical and Control Systems - JARDCS

    Volume No/Issue No/Page No: 10/03-special issue/451 - 462

  • 2024

    Type of the Program: Seminar

    Role: Organizer

    Title:

    Date: 2024-04-17

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: The Thread of Environmentally Sustainable Practices with Green Satisfaction and Customer Citizenship Behaviour in the Indian fashion industry,

    Date: 2024-04-16

    Organising Institution: M.A.M B School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Understanding the Consumer Disposable behaviour in the Fashion and apparel industry for the Gen Z population

    Date: 2024-04-16

    Organising Institution: M.A.M B School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Investigating the role of brand communication in creating memorable brand experiences in the FMCG Sector

    Date: 2024-04-16

    Organising Institution: M.A.M Business School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Understanding the consumer switch to eco-friendly packaging of Indian Namkeens among Indian Gen Z Consumers.

    Date: 2024-04-16

    Organising Institution: M.A.M Business School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: A Study on Cognitive Dissonance & Post Purchase Consumer Behaviour with Special Reference to Smart Phone Industry

    Date: 2024-04-16

    Organising Institution: M.A.M Business School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Understanding the Impact of Influencer Marketer Characteristics on Consumer Purchase Intention of Gadgets in Instagram

    Date: 2024-04-16

    Organising Institution: M.A.M Business School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Impact of Social Media Marketing on Consumer Buying Behaviour for mobile and electronics products in India

    Date: 2024-04-16

    Organising Institution: M.A.M Business School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Understanding the Impact of Promotional Push Notifications of Grocery Shopping APPS on Consumer Purchase Intention.

    Date: 2024-04-16

    Organising Institution: M.A.M Business School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: The Impact of Emotional Advertising towards Purchase Intention of Home Appliance Products in India

    Date: 2024-02-02

    Organising Institution: Apeejay School of Management

    Level:

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: Role of Artificial Intelligence in Marketing

    Date: 2023-06-30

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Factors influencing the actual usage of container shipping e-commerce platform: An application of TAM

    Date: 2023-06-23

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: The moderation effect of fear of missing out on the intention to invest in cryptocurrency among millennials and generation Z

    Date: 2023-03-23

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: The role of membership interaction and activity involvement towards consumer willingness to participate in sports virtual brand community

    Date: 2023-03-23

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Towards Examining the link between workplace spirituality and workplace agility: Banking Industry

    Date: 2023-03-23

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2023-03-23

    Organising Institution: Christ University

    Level:

    Type of the Program: Seminar

    Role: Presenter

    Title: "Geographical Indications of Odisha"

    Date: 2023-03-02

    Organising Institution: ASBM University

    Level:

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: Emerging trends in blockchain technology

    Date: 2022-09-29

    Organising Institution: ST Ann's college for women

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Coronavirus Pandemic: Transforming the Future of Education across the Globe

    Date: 2022-06-25

    Organising Institution: Chatrapati Shahu Maharaj University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Personality And Psychological Predictors Of Facebook Ad Avoidance

    Date: 2022-05-29

    Organising Institution: Indrapuran Institute Of Higher Studies

    Level:

  • 2020

    Type of the Program: Conference

    Role: Presenter

    Title: Personality and Psychological Predictors of Instagram personalized ad avoidance

    Date: 2020-06-21

    Organising Institution: Organisation of science and innovative engineering and technology (OSIET) India

    Level:

  • 2018

    Type of the Program: Conference

    Role: Presenter

    Title: Perceived personalization, privacy concern, e-WOM recommendations towards personalized advertising in social networking sites and consumers? click through intention

    Date: 2018-06-15

    Organising Institution: VIT University

    Level:

  • 2017

    Type of the Program: Conference

    Role: Presenter

    Title: Antecedents and Consequences of customer reactance towards social and digital media marketing

    Date: 2017-10-13

    Organising Institution: Annamacharya Institute of technology and sciences

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands

    Date: 2017-10-13

    Organising Institution: Annamarcharya Institue of Technology and sciences

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Compulsive buying behaviors in women: An Empirical pilot study examining self-esteem and social desirability

    Date: 2017-03-08

    Organising Institution: Auxilium college, India.

    Level:

  • 2016

    Type of the Program: Conference

    Role: Presenter

    Title: The Role of Hedonism, Sociability and Technical convenience as drivers of Customer Engagement among Mobile app users

    Date: 2016-12-23

    Organising Institution: Great Lakes

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Towards better understanding of M-learning: An application of the extended technology acceptance model (TAM)?

    Date: 2016-12-10

    Organising Institution: VIT University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Determinants and outcomes of ad intrusiveness and ad attitude ?a review towards digital and social media advertising

    Date: 2016-12-03

    Organising Institution: VIT University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Antecedents of customer attitude and purchase intention towards private label food brands

    Date: 2016-11-07

    Organising Institution: VIT Univesity

    Level:

  • 2024

    Name of the Program: Powe of AI tools for enhanced research

    Date: 2024-07-13 00:00:00

    Name of the Institutions: SRM Institute Of Science And Technology

  • 2023

    Name of the Program: 4-week Orientation Program on Research Publication Ethics and Research Methodology

    Date: 2023-06-27 00:00:00

    Name of the Institutions: Baba Masthnath University

    Name of the Program: 4-week Orientation Program on Research Publication Ethics and Research Methodology

    Date: 2023-06-27 00:00:00

    Name of the Institutions: Baba Masthnath University

    Name of the Program: 4-week Orientation Program on Research Publication Ethics and Research Methodology

    Date: 2023-06-08 00:00:00

    Name of the Institutions: Baba Masthnath University

  • 2022

    Name of the Program: Developing Business plan report and pitch desk.

    Date: 2022-12-14 00:00:00

    Name of the Institutions: Christ University

    Name of the Program: Researcher's Forum

    Date: 2022-03-04 00:00:00

    Name of the Institutions: SRM (Deemed to be University)

  • External

    Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 initiative: A Case of Deemed-to-be Universities in Karnataka State

    Investigator(s) : HALASWAMY D, SRIRAM M,DEBORA DHANYA A,SMITHA S,SANTOSH SATYANARAYAN BAHETI

    Sponsors:

  • 2024

    Name of the Workshop/FDP/Training Programme: Outcome Based Education

    Name of the Organiser: Madurai Kamaraj University

    Level: National

    Role: Participant

    Date: 2024-04-04 00:00:00

    Name of the Workshop/FDP/Training Programme: Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 Initiative: A Case of Deemed-to-be Universities in Karnataka State

    Name of the Organiser: CHRIST UNIVERSITY

    Level: National

    Role: Organiser & Presenter

    Date: 2024-02-24 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: One week International MDP on Developing people at Workplace a catalyst for change

    Name of the Organiser: SRM Institute of Science and Technology

    Level: International

    Role: Participant

    Date: 2023-12-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Structural Equation Modelling with SmartPLS and SPSS AMOS,

    Name of the Organiser: BMS College of Engineering

    Level: International

    Role: Participant

    Date: 2023-11-27 00:00:00

    Name of the Workshop/FDP/Training Programme: Transformation in Teaching and Learning: An Insight to Modern Education

    Name of the Organiser: Krupanidhi Degree college

    Level: National

    Role: Participant

    Date: 2023-09-11 00:00:00

    Name of the Workshop/FDP/Training Programme: Data Analytics using R Programming

    Name of the Organiser: ISBR Business School

    Level: International

    Role: Participant

    Date: 2023-07-25 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP-I

    Name of the Organiser: CHRIST (Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2023-06-26 00:00:00

    Name of the Workshop/FDP/Training Programme: Understanding the task parameters for teaching and assesing English writing skills.

    Name of the Organiser: Vellore Institue of Technology, Chennai

    Level: National

    Role: Participant

    Date: 2023-05-08 00:00:00

    Name of the Workshop/FDP/Training Programme: Advance data analysis and research methodology

    Name of the Organiser: Institute for policy research in economics, management and social development (IPREMS) Berhampur

    Level: National

    Role: Participant

    Date: 2023-04-07 00:00:00

    Name of the Workshop/FDP/Training Programme: Systematic Literature Review

    Name of the Organiser: Nuhianwali Education Society

    Level: International

    Role: Participant

    Date: 2023-03-20 00:00:00

    Name of the Workshop/FDP/Training Programme: Sustainable Teaching Practices-Education 4.0

    Name of the Organiser: Sanskriti School of Business

    Level: National

    Role: Participant

    Date: 2023-01-23 00:00:00

  • 2022

    Name of the Workshop/FDP/Training Programme: E-content Development

    Name of the Organiser: CHRIST (Deemed to be University) NCR

    Level: Institutional

    Role: Participant & Presenter

    Date: 2022-11-28 00:00:00

    Name of the Workshop/FDP/Training Programme: Data Analysis in R using STATCRAFT

    Name of the Organiser: Jaypee Institute of Information Technology, Noida

    Level: National

    Role: Participant

    Date: 2022-11-26 00:00:00

    Name of the Workshop/FDP/Training Programme: Digital Marketing

    Name of the Organiser: Geetham University

    Level: Institutional

    Role: Participant

    Date: 2022-09-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Intellectual Property Rights-Patents and Design Process

    Name of the Organiser: K R Mangalam University

    Level: National

    Role: Participant

    Date: 2022-08-22 00:00:00

    Name of the Workshop/FDP/Training Programme: Managning Interpersonal Relationships through Emotional Intelligence

    Name of the Organiser: Gitarattan International Business School

    Level: National

    Role: Participant

    Date: 2022-07-07 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Assurance in Management Education

    Name of the Organiser: School of Business and Management, Christ (Deemed to be University), Delhi NCR Campus.

    Level: Institutional

    Role: Participant

    Date: 2022-06-29 00:00:00

    Name of the Workshop/FDP/Training Programme: Enhancing teaching and learning: The journey from being good to great

    Name of the Organiser: CHRIST (Deemed to be University) NCR

    Level: Institutional

    Role: Participant

    Date: 2022-06-22 00:00:00

    Name of the Workshop/FDP/Training Programme: Leveraging the power teaching pedagogy: A through case study method

    Name of the Organiser: SBM, UNIVERSITY NCR

    Level: Institutional

    Role: Participant

    Date: 2022-06-20 00:00:00

    Name of the Workshop/FDP/Training Programme: 7th International Workshop on Research and Methodology

    Name of the Organiser: Eudoxia Research University

    Level: International

    Role: Participant

    Date: 2022-05-31 00:00:00

    Name of the Workshop/FDP/Training Programme: Meta-Analysis, Bibliometric Analysis and Systematic Literature Review

    Name of the Organiser: SBM, CHRIST UNIVERSITY NCR

    Level: Institutional

    Role: Participant

    Date: 2022-05-20 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: Online Faculty development programme on Contemporary topics in marketing management

    Name of the Organiser: IIM, Indore

    Level: International

    Role: Participant

    Date: 2021-03-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Data Science with R

    Name of the Organiser: CHRIST , NCR

    Level: Institutional

    Role: Participant

    Date: 2021-01-11 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: Orientation Programme

    Name of the Organiser: CHRIST , NCR

    Level: Institutional

    Role: Participant

    Date: 2020-11-02 00:00:00

    Name of the Workshop/FDP/Training Programme: Advance Research Methods

    Name of the Organiser: J.C Bose University of science and Technology,

    Level: International

    Role: Participant

    Date: 2020-06-08 00:00:00

    Name of the Workshop/FDP/Training Programme: Analytics using R for data science and Tableau".

    Name of the Organiser: Jain University

    Level: International

    Role: Participant

    Date: 2020-05-29 00:00:00

    Name of the Workshop/FDP/Training Programme: Social Entrepreneurship

    Name of the Organiser: KPB Hinduja College of Commerce

    Level: National

    Role: Participant

    Date: 2020-05-28 00:00:00

    Name of the Workshop/FDP/Training Programme: Case writing and Teaching

    Name of the Organiser: BMS College of Engineering

    Level: International

    Role: Participant

    Date: 2020-05-11 00:00:00

  • 2024

    Type of Book:

    Title: AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis

    Title of Book/Chapter/Article: Evolution of the Technology- Enabled Transformation of Customer Experience Co-creation in the Smart Tourism: The Past, Current, and the Future Trends

    ISBN: 978-104011988-4

    Month/Year: September 2024

    Type of Book:

    Title: AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis

    Title of Book/Chapter/Article: Artificial Intelligence Adoption in the Hotel Industry: Application, Trends, and Challenges

    ISBN: 978-104011988-4

    Month/Year: September 2024

    Type of Book:

    Title: Transforming the Financial Landscape With ICTs

    Title of Book/Chapter/Article: Revolutionizing the Financial Landscape: A Review on Human-Centric AI Thinking in Emerging Markets

    ISBN: 9798369315033

    Month/Year: May 2024

  • 2021

    Type of Book:

    Title: Research Anthology on Privatizing and Securing Data

    Title of Book/Chapter/Article: Perceived Personalization, Privacy Concern, e-WOM and Consumers? Click Through Intention in Social Advertising

    ISBN: 978-179988955-7, 978-179988954-0

    Month/Year: January 2021

  • 2017

    Type of Book:

    Title: National Conference on Marketing and Sustainable Development

    Title of Book/Chapter/Article: National Conference on Marketing and Sustainable Development

    ISBN: 978-1-943295-10-4

    Month/Year: October 2017

    Type of Book:

    Title: Marketing and Sustainable Development

    Title of Book/Chapter/Article: Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands

    ISBN: 978-1-943295-10-4

    Month/Year: October 2017

    Type of Book:

    Title: Management and business Opportunities in the competitive scenario

    Title of Book/Chapter/Article: Determinants and outcomes of Ad Intrusiveness and Ad Attitude-A review towards digital and social media

    ISBN: 0788190788113

    Month/Year: June 2017

  • 2016

    Type of Book:

    Title: Leveraging Social Media for the success of the 21st century society

    Title of Book/Chapter/Article: Towards better understanding of M-learning: An application of extended technology acceptance model(TAM)

    ISBN: 978-93-86176-44-8

    Month/Year: December 2016